The Skinny on Stadium Signage

Opened in the summer of 2020, Allegiant Stadium is located adjacent to the Las Vegas Strip and serves as the home of the Las Vegas Raiders NFL team. With a capacity of 65,000, the fully enclosed and climate-controlled stadium hosts world-class entertainment including concerts and special sporting events.coca cola sign cabinet allegiant stadium

This massive stadium is backed by some impressive, NFL superstar-level statistics: 28,000 tons of structural steel, twelve miles of drilled shaft concrete, forty-four escalators, and 75,000 square feet of video boards were all part of the stadium’s construction.

But let’s focus in on one particular sign in this project—a 6-foot-by-24-foot Coca-Cola cabinet sign located in the upper seating areas.

High Impact Signs, Steel, and Specialties in Henderson, Nevada was brought in on the project through the global brand experience agency ASTOUND Group.

“They got a bunch of the work for the interior, and we got a handful of that work,” explains Eric Thomas, operations manager at High Impact Signs, Steel, and Specialties. “Also we did various other signage around the property—panel flex cabinets, acrylic letters, illuminated vases, [and] decorative pieces—and we still do some service contracts for other vendors on some of the message units and things like that.”

High Impact Signs has been around since the early ’90s. When the current owner bought the business about twelve years ago, they expanded into Vegas and have been growing ever since.

“We pride ourselves on being able to do everything,” says Thomas, who explains the full-service company handles everything from small vinyl graphics to large electronic message centers.

For the Coca-Cola sign, High Impact Signs built the cabinet from welded aluminum and used polycarbonate for the face. The inside of the cabinet was painted with white Axalta paint to help with light disbursement.coca cola sign cabinet allegiant stadium

The main challenge in fabricating the cabinet was that, despite its size, it had to be thin.

“Normally cabinets of that size and scale go between six to twelve inches deep,” says Thomas. “That cabinet, where it lived in the stadium, was beholden to the ADA standards of not protruding further than four inches from the wall. So that really restricted us on how deep we could make the cabinet.”

In addition to the challenges on depth, High Impact Signs had to make sure the cabinet was sturdy, since it would be at the pedestrian level and accessible to the public.

“We wanted to make sure that it was a very stout cabinet and that the face hung in there very well since it’s down [there] available to the public,” says Thomas. “It can be touched or leaned on—all those kinds of things.

“[We needed] good retainers [and] a good hanging bar system; it had to be able to be touched without denting or easily being scratched.”

A first-surface, digital print laminate printed with an HP Latex printer was used for the face. The graphic includes the Coca-Cola logo, the words “Red Zone,” and a red stripe against a black background.

To match the Coca-Cola brand colors, including that signature red, Thomas says they do a lot of hand matching.coca cola sign cabinet allegiant stadium

“We’ll print out large swaths of samples and then hand match under the correct lighting to make sure that we get it correct,” he explains. “The only way to do it right is to get it under the right lighting and have somebody manually make sure that we’re doing it. We don’t ever trust just print formulas or anything like that. We have our team actually make sure that it matches.”

To illuminate the face of the cabinet, High Impact Signs used SloanLED BrightLINE LED strips mounted 1.75 inches behind the face at four inches off center.

“Bringing that [cabinet] all the way down to four inches put us in a situation where to get the appropriate amount of framing and maintain any kind of depth for lighting was very hard, especially without having any kind of shadowing, hotspots, or banding,” explains Thomas, who says the shop worked with SloanLED to find the right product for the shallow cabinet.

When working with interior illuminated signs like the Coca-Cola cabinet, Thomas says it’s very important to pay attention to the ambient lighting around the sign.

“That’s something that we run into a lot—really making sure that we get the right lighting in comparison to what the customer’s actually going to see as far as their ambient lighting,” says Thomas. “In the stadium, there are lots of competing light sources, so we tried to take that into account. How bright is our cabinet going to be? What is the color rendering going to look like when you see it under that lighting? Things of that nature.”

It took three to four weeks to finish the cabinet construction, and then High Impact Signs transported the cabinet on a trailer to the job site.

The stadium had larger access points and bigger walkways, so the sign company was able to transport the sign cabinet in only two sections. The face and its hanging bar were assembled on the field because getting these longer pieces into the building was more of a hurdle.

The sign cabinet was bolted to the wall, and since the sign was so low, no service equipment was needed to complete the installation.coca cola sign cabinet allegiant stadium

The stadium wasn’t open yet when High Impact Signs installed the sign cabinet, so access wasn’t an issue.

However Thomas says meeting the deadline leading up to the opening was close. “We had some pretty tight dates to get all our signage up for that property,” he says.

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LightFair Set to Host Nine Tours at 2022 Trade Show

LightFair will host nine tours led by industry experts covering exhibit floor navigation, pavilion highlights and award-winning products and presentations during its Trade Show, June 21 – 23 at the Las Vegas Convention Center.lightfair tour guides

“The Trade Show floor is extensive and we want to ensure attendees don’t miss any must-see booths and products,” said Dan Darby, show director. “Taking part in LightFair’s tours is the perfect way for attendees to see all the latest lighting trends across all categories.”

On the opening day of the Trade Show, Tuesday, June 21 at 9:30 a.m., a New Attendee Orientation and Tour will teach first-time market-goers how to double-down on time management and show floor navigation skills with an orientation followed by a brief tour of LightFair’s show floor. This tour will be led by Carla Bukalski of Current and Lisa Reed of Envision Lighting Design.

LightFair will offer six expert-led pavilion tours across the Trade Show’s three days where attendees can learn the ins-and-outs of each category and compare products from different manufacturers.

The Design Pavilion Tour takes attendees through domestic and international high-style, decorative commercial designs and products including cove, linear lighting, chandeliers, sconces, pendants and flush-mounts as well as custom fixtures. This tour is Wednesday, June 22, at 11:30 a.m. led by Dawn Hollingsworth of Darkhorse Lightworks.

The Outdoor Pavilion Tour showcases a wide spectrum of environmentally responsible exterior lighting solutions: municipal, city and street lighting, lighting for recreational/sporting events, landscape lighting, road and tunnel lighting, control systems, directional, path, step and area lighting, bollards and underwater lighting. This tour is Wednesday, June 22, at 4:30 p.m. led by Benjamin Basom of Windward Lighting Studio.

On the Smart Pavilion Tour, attendees will find the latest trends, products and ideas in smart lighting and building solutions using sensors, controls, connectivity and data analysis to maximize efficiency, energy savings and end user comfort via IoT and Intelligent Lighting. This tour is Wednesday, June 22, at 10:15 a.m. led by Daniel Blitzer of The Practical Lighting workshop.

The Collective is a relatively new, exclusive area on the show floor reserved for exhibitors who are IALD LIRC or IES Sustaining Members. The Collective Tour is the chance for attendees to explore unique products showcased by select, comparable manufacturers and experience a “show within the show.” LightFair offers three separate tours for The Collective: Tuesday, June 21, at 2:30 p.m. led by Lisa VanZee of Hartranft Lighting Design; Wednesday, June 22, at 1:00 p.m. led by Evelyn McGowan of Jacobs; and Thursday, June 23 at 11:00 a.m. led by Vasudha Rathi of HLB Lighting Design.

Besides curated pavilion tours, two special tours will showcase the winners of the 2022 LightFair Innovation Awards and 2022 Best Booth Awards.

The LightFair Innovation Awards celebrate 14 winners with the best products submitted across 14 categories and recognize four of those special winners for the Technical Award, Design Excellence Award, Most Innovative Product of the Year Award and a Judges’ Citation Award. The winning products and manufacturers will be announced at 12:00 p.m. on June 21, and the LightFair Innovation Awards Winners Tour will follow at 12:45 p.m. led by Mark Roush of Experience Light LLC.

The Best Booth Awards Tour will take attendees to the four best-designed booths recognized for how effectively they represent their lighting category and present their products. Winners will be announced Wednesday, June 22, at 2:00 p.m. and the tour will follow at 2:45 p.m. led by Ron Kurtz of Dark Light Design.

All tours are included with registration for the LightFair Conference or Exhibit Hall-Only. For a full schedule of LightFair tours and educational events, visit

The 2022 LightFair Trade Show and Conference will focus on future-shaping innovations and an incredible attendee experience driven by new product discovery, networking and on-floor education in the new West Hall at the Las Vegas Convention Center, Sunday, June 19 through Thursday, June 23 (Conference from the 19 – 23 and Trade Show from the 21 – 23).

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Brett Martin Adds Roland DG as Approved Partner

Brett Martin (Newtownabbey, Co. Antrim, Northern Ireland) recently announced that Roland DG is the latest company to acquire approved partner status.

Two representatives of Brett Martin at Sign & Digital UK.

Two representatives of Brett Martin at Sign & Digital UK.

This follows the successful testing of a wide range of Brett Martin materials on Roland’s VersaUV LEC2 S-Series UV printer and IU-1000F Large Format Flatbed UV printer, according to a press release from Brett Martin.

During extensive testing, both machines performed well with a vast array of Brett Martin substrates including the Foamalux, Marcryl FS, Marpet-g FS and Marlon FS materials, all of which are suitable options for sign and display applications, also per the company.

Duncan Smith, sales director for Brett Martin was quoted in the release, “It is important for us to work alongside companies such as Roland DG. We need to ensure that our products can be successfully printed on the equipment which the market uses.”

For more information, visit

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World’s 1st EFI Nozomi 14000 Installed

Electronics For Imaging, Inc. continues to expand its market-leading position in single-pass inkjet digital press technology for corrugated packaging. The company, which has the largest share of single-pass inkjet corrugated press installations with its Nozomi C18000 Plus platform, has completed an installation of its new EFI™ Nozomi 14000 LED product. In March, U.K.-based corrugated packaging manufacturer Caps Cases became the first business in the world to acquire the 14000 model, a 55-inch wide, ultra-high-speed digital press designed for mainstream, high-volume packaging production. The newly launched single-pass UV LED inkjet press now running at Caps Cases’ facility in Newmarket brings enhanced productivity, reliability, value and flexibility to the industrial packaging segment. EFI Nozomi 14000 LED

Printing at speeds up to 328 linear feet per minute, the Nozomi 14000 LED press is designed to deliver high uptime and reliability, with durable performance in heavy industrial production, direct to board on nearly all flute types. The corrugated packaging press also boasts superior color registration and Nozomi presses’ award-winning imaging quality in a 55-inch wide format targeted to fit converters’ production space requirements.

Caps Cases: Leading the way in corrugated

“The Nozomi is an exciting technology that we have been watching for a number of years,” said Caps Cases Managing Director Trevor Bissett. “It is the first solution that has been suitable for us both in terms of the physical space that the machine demands, and in the quality that it can achieve. We will be able to alleviate some of the bottlenecks we have in our current process in ways that have not been possible with digital until now.”

Along with offering the strongest technological solution, Trevor recognized EFI as an ideal partner for his business. “Throughout the buying process, it was clear that EFI is a professional, supportive, and transparent organization. We have been able to virtually design a system that EFI have then brought to life for us to ensure it fits our goals, production process, and physical space, so they have been very accommodating.”

The single-pass solution for better brand success

Caps Cases’ investment is in keeping with its strong focus on customers’ needs. From Bissett’s perspective, this is a forward-thinking move aligned with company strategy to meet or exceed clients’ important multi-SKU and versioning brand requirements using superior high graphics production capabilities. “We are definitely seeing increasing numbers of branding change requests,” Bissett explained, “and this machine will be a real feather in our cap when it comes to pitching to new and existing clients.”

The EFI Nozomi 14000 LED press is available in a range of configurations to complement packaging converters’ individual needs. Following consultancy from EFI, Caps Cases opted to start with a five-color set-up, CMYK plus white ink, with the peace of mind that the company has the option of adding orange or violet inks at a later stage.

The press – a brand-new solution from an innovation and market share leader in direct-to-board, ultra-high-speed digital presses – leverages world-class EFI Nozomi single-pass UV LED inkjet technology with enhancements that make it ideal for mainstream corrugated packaging work. The EFI Nozomi 14000 LED press also drives greater sustainability in corrugated converting, printing exact quantities needed in contrast to the significant overproduction and make-ready waste of analog litho-lamination. Plus, EFI Nozomi technology leads the corrugated market in digital print energy efficiency, based on data from print research organization Fogra, and its printed output is certified for repulpability and recyclability by the Western Michigan University Recycling, Paper and Coating Pilot Plant.

Top-tier technology in the next evolution of digital corrugated printing

Caps Cases’ new digital production workhorse is driven by the EFI Fiery® NZ-1000 blade server digital front end (DFE) on the latest Fiery FS500 platform, which provides the company with high-end color management, exceptional imaging accuracy, higher productivity and intelligent automation features. Fiery Edge™, EFI’s advanced profiling technology on the DFE, delivers out-of-the-box color and quality enhancements. A Smart Ink Estimator feature for the DFE accurately analyses image data for more-precise control of ink costs. Another component in Caps Cases’ Fiery DFE, EFI Fiery JobExpert™ software, features intelligent automation technology that can save valuable job setup time, automatically choosing the right color and imaging settings to ensure correct results. The press also connects with EFI IQ™, a suite of cloud management solutions that can give Caps Cases important business intelligence data to sustain a smarter, more-efficient high-volume digital print production operation.

Evandro Matteucci, VP and GM, Packaging & Building Materials, EFI Inkjet, commented, “The response to the Nozomi 14000 LED has been incredible, and it validates what we came to understand during the research and development process, as well as through ongoing dialogue with our corrugated packaging customers. There is an essential need in the market for a highly productive, reliable, and versatile industrial packaging solution designed for more compact production lines.

“We are thrilled that Caps Cases has become the first business globally to invest in and install the latest evolution of EFI’s breakthrough Nozomi platform. We are looking forward to supporting Trevor Bissett and his team as they increase productivity, alleviate bottlenecks, and deliver more value to their brand owner clients using the outstanding graphics quality and flexibility of our award-winning single-pass UV LED inkjet technology.”

Demand for EFI Nozomi single-pass inkjet solutions continues to accelerate, especially among packaging converters capturing growth opportunities in the adoption of digital printing. Upcoming placements include the first North American installation of the Nozomi 14000 LED model at Complete Design & Packaging, a U.S.-based converter adding its second Nozomi press.

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Nazdar announces 205 Series inks for Roland TrueVIS SG2 and VG2 Series printers

Nazdar Ink Technologies, the leading manufacturer of UV, water-based and solvent-based wide-format digital inkjet, screen-printing and flexographic ink products, has announced the launch of the Nazdar 205 Series. The new inks have been designed specifically for use in Roland TrueVIS SG2 and VG2 Series wide format digital printers running Roland TrueVIS TR2 inks.Nazdar 205 Series inks

Featuring plug-and-play capabilities and consistent high-speed printing performance, users can simply replace the original equipment manufacturer (OEM) ink as it runs out with the 205 Series ink, producing high-impact, high-intensity colours comparable to the original ink set. They are also suitable for use in a wide range of environments without the need for specialized ventilation.

Nazdar 205 Series inks are available in CMYK plus light cyan, light magenta and light black and can be used to print on all commonly used graphics substrates such as banner material, flexible and pressure-sensitive vinyl, blue back paper and backed mesh, opening up all sorts of projects to users.

“The new Nazdar 205 Series inks offer a closely colour-matched and chemically compatible alternative for Roland TrueVIS SG2 and VG2 Series printers running TrueVIS TR2 inks. They deliver consistent and reliable print performance, even at high-speed print modes,” says Stephen Woodall, Market Segment Manager – Aqueous & Solvent Digital at Nazdar Ink Technologies. “The performance of the 205 Series is equivalent to – or even superior to – the original OEM inks.”

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Mimaki Releases New Ink for 3D Printing

Mimaki USA (Suwanee, GA) has released a new product, Pure Clear ink “MH-110PCL,” intended for use with the Mimaki 3DUJ-553 full-color 3D printer. The new 3D ink became available earlier this month.

MH-110PCL’s applications include 3D designs encased in clear protective components.

According to a statement from the company,” the newly developed ‘MH-110PCL’ ink negates the yellowish tint evident in the previous ‘MH-100CL’ ink, enabling more transparent modeling.

The ink delivers truly clear output as intended by designers and architects, which is expected to be used in … design mock-ups and … architectural models requiring visualization to confirm internal structures.”

MH-110PCL ink can also be combined with color inks (cyan, magenta, yellow and black) to reproduce translucent color effects. Transparency is not lost even when the thickness of the modeling object is increased, also according to the company statement.

For more information, visit

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Meet the Inaugural 2022 SEGD Class of Fellows

A class of Fellows has been selected for the first time in SEGD‘s 49-year history. SEGD established the Fellow Award in 1987 and every year recognizes the profession’s laureates: those who are honored for creating a body of work and design leadership that epitomizes the highest standards of practice in the field of experiential and/or environmental graphic design.

SEGD is honored to announce the first class of 2022 Fellows: Julie Beeler, Michael Gericke, Alan Jacobson, and Brad Johnson; who will join the ranks of 44 SEGD Fellows, including Sylvia Harris, Ed Schlossberg, Paula Scher, Massimo Vignelli, Deborah Sussman, Lance Wyman and Denise Scott Brown to name a few.

In recommending this class of Fellows for confirmation, SEGD Fellow Committee Chair Michael Reed, FSEGD, stated that “these individuals’ accomplishments and contributions to the practice and advancement of experiential graphic design exemplify the highest ideas in uniquely different aspects of practice and leadership.” Michael concludes: “Today’s class of Fellows represent the breadth and depth of our growing community.”

SEGD Fellow & Achievement Awards Ceremony

Next month, the 2022 SEGD Class of Fellows will be honored during the Fellow & Achievement Awards Ceremony at the 2022 SEGD Conference in Portland, Oregon, on June 18. This event is an opportunity to join together in celebration of each Fellow’s accomplishments, insights and inspiration shared as they take the stage to accept the recognition.

We invite SEGD members, clients, design students, educators and journalists, and allied professionals to attend the entire SEGD Conference from June 16-18 or choose a single-day ticket to join the Fellow & Achievement Awards Ceremony Saturday morning, June 18, 2022. Find the detailed agenda and registration rates online.

2022 SEGD Class of Fellows

An expanded introduction and full interview with each Fellow will be published in the 2022 SEGD Awards Annual, distributed at the SEGD Conference and to all members and subscribers this summer.

Please join us in congratulating the 2022 SEGD Class of Fellows:

Michael Gericke
2022 SEGD FellowMichael Gericke 2022 SEGD Fellow

Michael Gericke joined the New York office of Pentagram in 1985 and soon after became a partner in the firm. More than 35 years later, Michael has built a reputation for creating images and programs celebrating and portraying the essential qualities of the place or experience he represents.

Michael’s work at Pentagram covers a diverse range of projects and clients, including the 1994 FIFA World Cup, Rockefeller Center and its Rainbow Room, MIT’s “One Laptop per Child,” 21st Century Fox, the National Gallery of Art, the Guggenheim Museum – Abu Dhabi, the Arizona Cardinals NFL Stadium, Cornell University’s Tech District, and Manhattan’s Ground Zero and One World Trade Center.

Chronicling this voluminous career is Graphic Life, a 520-page monograph written by Michael and published by Images Publishing. Featuring a preface by architect Moshe Safdie and an introduction by Pulitzer Prize-winning architectural critic Paul Goldberger, the book presents Michael’s design work as a celebration of places, storytelling, and symbol making.

In a recent interview, Michael describes the benefits of his involvement with SEGD. “It’s enriched me in so many different ways. It’s a community, it’s giving, it’s personal, it’s educational, and it’s incredibly inspirational,” says Michael.

Julie Beeler & Brad Johnson
2022 SEGD FellowsJulie Beeler & Brad Johnson 2022 SEGD Fellows

Early adopters of interactive multimedia, graphic designer Julie Beeler and artist Brad Johnson started Second Story in Portland, OR, in 1997 with a passion for design and digital storytelling. Over the next 20 years, they became leaders in an emerging design field, seamlessly integrating digital into physical environments.

Second Story became an internationally recognized and award-winning interactive media studio producing memorable and innovative experiences. Some of their most recognized clients included the National Archives and the Library of Congress, the Los Angeles Museum of Natural History, and the National Center for Civil and Human Rights (Atlanta, GA – SEGD Merit Award 2016) and experiences for the World of Coca-Cola and the University of Oregon.

Second Story has received numerous accolades and awards, including being an honoree for the Cooper-Hewitt National Design Award, along with recognitions from Time magazine, Sundance, SXSW, AIGA, Communication Arts, Core77, HOW, IxDA, Museums and the Web, Webby, TEA, the American Association of Museums and PRINT.

Julie and Brad built longstanding partnerships with exhibition and experience design firms in the SEGD community throughout their careers. They utilized their unique approach to storytelling through interactive media that dramatically impacted how people see, feel, and participate in stories across cultural institutions and with brands.

Alan JacobsonAlan Jacobson 2022 SEGD Fellows
2022 SEGD Fellows

As a leader in the EGD community, Alan Jacobson is driven by the impact of design on quality of life. Alan is the founder and CEO of Exit Design and J2 (both based in Philadelphia), where experiential design and brand strategy inform Alan’s practice and serve as keystones in his own research and passion for design.

Beginning in college, and over the next 20 years, Alan rebranded his family’s sign shop and grew it into an 80-person design/build EGD studio named AGS. This led to his founding of Exit Design in 2001 with collaborator Ellen Taylor, which eventually split from AGS. Exit focused on studying how people experience the built environment using an Experience Assessment strategy to evaluate challenges and enhance that experience.

Later, Alan partnered with his son Brian, a graphic designer, to found J2, a brand strategy and visual identity firm. Their major projects include the University of Pennsylvania, Kimmel Cultural Center, Philadelphia Mural Arts, Union Square San Francisco, and the Governor Mario Cuomo Bridge Shared Path.

Alan has built a reputation on giving back through his work with genocide survivors in Rwanda and volunteering his time to support SEGD and help it grow into the international organization it is today.

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Danville Area Community College Installs New Video Scoreboard from Watchfire Signs

Danville Area Community College (DACC) in Illinois has hosted the National Junior College Athletic Association (NJCAA) Division II men’s basketball tournament for 29 years. This year, athletes and fans were welcomed with a giant video scoreboard manufactured by Watchfire Signs.

Danville Area Community College watchfire display
“It was great to see the faces of players and coaches light up when they entered the gym and saw their logo displayed along with a welcome video,” said Brian Hensgen, assistant vice president of student services at DACC and the NJCAA tournament lead.

The award-winning school installed a full-color Watchfire S-Series videoboard measuring 17 feet wide by 9.5 feet high. The board is used to complement the gym’s other scoreboards and add to the fan experience.

Hensgen said that the videoboard was used at the NJCAA tournament to display hype videos, introduce players, and showcase player and team stats. Going forward, it will be used to further boost the fan experience through dance cams and competitions, and to advertise messages from sponsors.

“The videoboard created a lot of buzz at the tournament, and many college recruiters and coaches asked where we got it,” said Hensgen. “My recommendation to them was to contact Watchfire because it’s been a great addition to our gym and we couldn’t be happier.”

The DACC gym is home to the college’s men’s and women’s basketball teams and is used to host high school tournaments and camps throughout the year. The videoboard’s multi-sport software will allow DACC to host various additional events, such as regional wrestling tournaments.

DACC uses Watchfire’s Ignite Sports software to create content and program the board. “The production crew has been very impressed with the ease of use and the ability to integrate our own content on the board. The visual quality is amazing,” said Hensgen.

Next up, the videoboard will be used at commencement this spring to highlight student achievements, and other clubs and activities will have access to the board throughout the year.

The post Danville Area Community College Installs New Video Scoreboard from Watchfire Signs appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

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Second-Generation Minuteman Press Franchisees Carry Family Legacies in Puerto Rico

For Frances Torruellas and Tere Quiñones, owning a business runs in the family. Frances is the co-owner of her Minuteman Press franchise in Cupey, working alongside her father Juan A. Torruellas. Tere is the owner of Minuteman Press located in Hato Rey, San Juan. Both family-run franchises opened in 1995, and both Frances and Tere are proud to carry on their family legacies for 27 years and counting.

Father & Daughter Team Juan Arturo & Frances Torruellas Make a Dynamic Team for Minuteman Press in Cupey

Minuteman Press in Cupey, Puerto Rico, first opened in July of 1995. Juan A. Torruellas originally began looking to own a business in 1994, and he found the right fit with Minuteman Press.

Minuteman Press Cupey Puerto Rico
Father & daughter Juan Arturo & Frances Torruellas at their Minuteman Press franchise in Cupey, Puerto Rico.

Juan reflects, “I was very determined to have my own business but had not defined what it would be. The year 1994 was the beginning of my journey seeking what type of business I would like to operate; I was sure that it would not be a food business but I did want a service-based business. For the past twenty years prior, I held managerial positions in finance and administration which helped me in that process. I was convinced after my participation in a franchise show in Miami, Florida, that my business would be Minuteman Press.”

After several meetings with Minuteman Press representatives in Puerto Rico, Juan officially signed his agreement and entered training. Juan says, “On July 1, 1995, our presses started running. Like all beginnings, we went out day by day to present our innovative services in the printing business. By following the training and advice from Minuteman Press, we raised a bank of loyal customers, many of whom continue with us after 27 years.”

In order to sustain their success and longevity, Juan talks about the need to adapt. He says, “We have recognized the need to evolve according to the needs of our customers, which is why in recent years the ‘printing on demand’ concept has been a priority in our operation, as well as offering a range of promotional products that meet the market needs.”

He proudly adds, “Over the years, we have been recognized by Minuteman Press International for reaching monthly sales volumes of $250,000, as well as receiving their Customer Service Award, Top Quality Award and Top Appearance Award.”

“Our philosophy has always been to treat the client honestly, to offer guidance on the best alternatives in terms of cost without affecting the quality of the product, and to have integrated services available to improve the image of each client,” says Juan A. Torruellas, owner, Minuteman Press, Cupey, Puerto Rico

Second Generation in Sight

Frances Torruellas first joined the team of Minuteman Press in Cupey in 2005, worked her way up from customer service to manager, and then became owner in 2018. Juan shares, “My daughter Frances Ivette joined the Minuteman Press team in the customer service area in the year 2005, a year after she attended the training in Farmingdale, where she was able to gain a broader perspective about our business. In a short time, Frances dominated the operation and became our manager. As her interest for the business kept growing, she became owner in 2018.”

He adds, “I am so proud of the job she has done, and this truly is a family business.”

When asked for his final reflections on operating his business, Juan says, “We must give an important and warm mention to now-retired RVP Jeff Robey, who supported us for many years. Jeff is truly special and was instrumental to our growth.”

Juan concludes, “We are proud to represent a franchise in Minuteman Press International that has maintained its relevance and prestigious name throughout all of our years in this exciting and ever-changing industry.”


Tere Quiñones Shares Insights on Running the Family Business and Carrying On Her Father’s Legacy as Owner of Minuteman Press in Hato Rey, San Juan

Minuteman Press in Hato Rey, San Juan, Puerto Rico first opened in April of 1995. At that time, Tere Quiñones was in college and her father ran the family business. Tere says, “After I graduated from college and began to work on my Master’s degree, I helped my father out at the shop. Little by little, I learned every aspect of the business and fell in love with it. Never did I think that I would continue his legacy, and in some ways, I believe that Minuteman Press chose me.”

Minuteman Press in Hato Rey San Juan
Minuteman Press franchise, San Juan, Puerto Rico – L-R: Jimmeliz Solivan, Hiram Negron, Nelmaris Gonzalez, Robert Garcia, Eliezer Ortiz, and Tere Quiñones.

As Tere reflects on her family’s 27 years in business, she shares the following three keys to the success and longevity of Minuteman Press in San Juan:

1. It’s very important to maintain an excellent group of employees, where we all feel like family. A comfortable working environment is important. If there is a good and happy staff, the daily workload feels easier.

  1. Honesty. Always be honest to clients about the job request, whether it’s possible or not to meet their deadlines. That way they will always know that what you are telling them about any specifics of the job will be the truth.
  2. Quality. Maintain the same printing quality, go that extra mile and make sure that even with changes in technology/machinery the quality remains the same. If there is a slight change in the quality, always contact the client beforehand let them know. Avoid surprises to your clients.

When asked about the various ways Minuteman Press in San Juan has grown, Tere shares, “Three ways we have grown over the years are by adding promotional products, doing email marketing campaigns targeting specific industries, and direct referrals from happy clients.”

She continues, “Our key growth areas right now are wide format printing, hotel collaterals, and parking signage for companies. We also do a lot of Every Door Direct Mail as well as printing for schools. There is always going to be a need for printing; you just have to find what your customers are looking for.”

“Our community is mixed between small businesses, schools, and seniors. We have a potpourri of walk-ins that makes every day different. Our clients have different needs and degrees of knowledge. Being able to assist them all and provide products and solutions is very satisfying,” says Tere Quiñones, Minuteman Press, San Juan, Puerto Rico

Speaking of community, Minuteman Press in San Juan also stands out by making their center a place of learning. Tere says, “We have a copy center that is open to teachers and students, with special prices and offerings. It’s a nice resource for them and a great way to educate them about what we do.”

Tere also appreciates the support she has received over the years. She says, “Minuteman Press International has always been present in assisting in all situations. Having a group of people that are always willing to advise us and help is definitely an advantage.”

As she reflects further on the rewards of owning a business, Tere says, “The biggest reward of owning a business is having the ability to do something that you love. I also appreciate the flexibility because it’s much easier to be there for family activities and events than if you were working for someone else.”

She concludes, “If you love what you do and work hard, the rest just seems to fall into place.”

The post Second-Generation Minuteman Press Franchisees Carry Family Legacies in Puerto Rico appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

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Here’s a Refreshingly Honest Sales Line That Also Builds Trust with Clients

“Don’t let me or any other sign person talk you into something you don’t like.”

WHEN TO USE IT? During the sales process, this line helps instill confidence within the customer that you want to build a long-term relationship and that you are not hard-selling them.

Source: Rocco Gaskins, Abco Signs, Pennsauken, NJ

The post Here’s a Refreshingly Honest Sales Line That Also Builds Trust with Clients appeared first on Signs of the Times.

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