Enfocus Releases Connect YOU and Connect ALL 2021

Enfocus, a solutions provider in PDF quality control, advanced PDF editing and workflow automation for the graphic arts industry, has announced the release of Connect 2021, which brings Connect YOU and Connect ALL up to speed with the latest PitStop libraries.

PitStop 2020 included Overlay PDF, Check Page Bleed, Add Copied Graphic with variables, Normalize Pantone Names and Check for Corrupt Images. With PitStop 2021 came Check Bleed on Contour, Impose to Spreads, Consolidate Fonts and Flatten Type 3 fonts.

New features in the latest PitStop libraries:

  • Overlay PDF – allows one multi-page PDF to be overlaid onto another and merged into one file
  • Check Page Bleed – a new page-based method of ensuring bleed
  • Add Copied Graphics – use variables to place graphics in a PDF
  • Normalize Pantone Names – rename Pantone Colors to your standard convention
  • Check for Corrupt Images – finds corrupt images during preflight
  • Check Bleed on Contour – checks defined bleed along a dieline
  • Impose Document – impose a PDF as either printer or reader spreads
  • Consolidate Fonts – cleans up fonts for more efficient processing
  • Flatten Type 3 Fonts – flattens Type 3 fonts into raster or vector content for consistent output

Connect 2021 also provides support for macOS 11 Big Sur and Apple Silicon via Rosetta.

For more information, visit enfocus.en.

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General Formulations Names David “Doc” Clampitt as New Southeast Regional Sales Manager

General Formulations (Sparta, MI), a manufacturer of pressure-sensitive films, has appointed David “Doc” Clampitt as its new Southeast regional sales manager.

Prior to joining General Formulations, Clampitt held a range of positions with distribution companies, including Florida Graphics Supply Inc. and Mac Papers. At these companies, he served in roles such as general manager of Florida Graphics Supply Inc. and purchasing manager of wide format and graphics for Mac Papers.

Working under the vice president of sales, Scott Spagnolli, Clampitt will be responsible for managing all sales activities in Alabama, Florida, Georgia and Mississippi.

For more information, visit generalformulations.com.

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A Nifty Trick for Applying Vinyl Graphics, and More Tips for Signshops in August

VINYL Sticky Solution

1 “Ever find yourself trying to apply vinyl graphics to an aged, chalked-up vehicle and the lettering won’t stick?” asked Meri Lindenmuth of G&L’s Sign Factory (Bethlehem, PA). She’s got the answer: “Carburetor cleaner. Spray it on just as you’re getting ready to apply and wipe it off,” she said. “The graphics will stick like a dream to the vehicle.”

EQUIPMENT Be Part Smart

2 Look for items you are buying to see if a piece of machinery can be cost-effective to make the same parts, suggested John Johnson, A-Plus Signs (Fresno, CA). His company recently bought an “iron worker” to make parts they had been buying for 10 years. “The machine paid for itself in seven months and we can turn the parts around twice as fast,” he said.

PRODUCTIVITY Don’t Answer Email on Your Smartphone

3 Beware the urge to reply instantly to every email that drops into your smartphone’s inbox. There are two reasons: 1. It’s more efficient to use your desktop than your mobile’s tiny keyboard; and 2. You should be fully engaged when you are dealing with staff or customers and not distracted by your phone, said the Harvard Business Review’s “Guide to Getting the Right Work Done.”

STAFF Time for Fine Whine

4 What do you do when a staff meeting turns into a complaint session? Roll with it — for four minutes. As Steve Errey wrote on lifehack.org, “When I’m in a coaching session with someone, it’s pretty obvious if they’re in a bad mood. When that happens, I say to them, ‘Right. You have four minutes to bitch, moan and whine all you want. When the four minutes are up, there’s no more moaning. Deal?’” Taking just a couple of minutes can get everything out there, everything that’s bubbling beneath the surface. The key is not to pause or think. Often you’ll find that the whiner will run out of steam before the four minutes are up and sometimes end up laughing. Either way, when you’re done, you’ll all feel lighter.

SALES Avoid a Simple “No”

5 Many people are used to getting what they want, so do whatever you have to in order not to give customers a flat “no.” At popular New York City drink spot Please Don’t Tell, staff are instructed to always try to find a way to say “no … but,” as in, “No, we are all booked up at 8:30, unfortunately, but how about 11?” or “No, we don’t have brand X, but we have brand Y. Would you like to try it?”

WEBSITE Small, But Powerful

6 Does your website have a favicon? That’s the little icon that appears next to the URL in a web browser — like Facebook’s blue box with the “F.” If you haven’t set one, you might have a generic one from the browser or one that indicates your web host or content-management platform. A favicon is a small, but noticeable, professional touch for your business. Create your 16 x 16-pixel square masterpiece, name it favicon.ico, and place it in your web server directory. Bam, you’re looking better already!

MONEY Keep a Separate Card for Auto-payments

7 Most banks have accommodating policies for credit card theft. However, it can still be a pain to cancel your card and all of its automatic payments. NerdWallet writer Virginia McGuire has a solution: Designate one credit card exclusively for automated bill payments. “I now keep that credit card at home — well-hidden and protected by a burglar alarm — and carry a different credit card for daily spending,” she said. “That way, if my wallet takes a walk without me … I won’t have to change the payment information on my Netflix account yet again.”

MARKETING Adverbs to Avoid

8 According to Seth Godin, these descriptive words cause people to ignore your marketing message: “actually, totally, absolutely, completely, continually, constantly, literally, really, unfortunately, ironically, incredibly, hopefully and finally.” (We’d add “truly” to that list as well.)

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How a Single Digital Printer Rescued This Company from Potential Ruin

SOHO EVENT RENTALS (Fairhope, AL) opened in 2014 in a garage with 50 chairs and quickly grew into one of the largest event rental companies in the southeast, with a 35,000-sq.-ft. warehouse and 30 employees. When the pandemic shutdown began last spring, cancellations started rolling in. However, SOHO had just purchased a Roland DG TrueVIS VG2-540 digital printer/cutter. To preserve their employees’ jobs, they decided to begin producing safety sign-age and other digital graphics, calling their new venture Decal Doodle.

“Our original intent with the printer was to use it strictly for event branding with SOHO. We wanted to bring this portion of our business in-house to eliminate outsourcing costs,” said Mary Beth Massey, director of marketing. “We quickly transitioned from an event rental business to keeping our team employed through digital printing.”

An in-process shot of Decal Doodle’s tent-graphic job at this year’s Super Bowl LV in Tampa, FL.

An in-process shot of Decal Doodle’s tent-graphic job at this year’s Super Bowl LV in Tampa, FL.

Super Doodle

While producing COVID-related signage, Decal Doodle added a UV printer, screenprinter and DTG machine for T-shirts. “We [now] also offer digitally printed floor and window decals, banners, and signage, which have been well-received by our clients,” Massey said. By January of this year, the offshoot had landed two graphics jobs in Tampa at the Super Bowl, creating custom decals for a tent at the Riverwalk and custom stage skirting for a local news station broadcasting on-site. “We were only a very small part of the Super Bowl, but it was a big opportunity for our team,” she said.

Few events are larger than the Super Bowl, but events of every size are now back in force, led perhaps by so many weddings postponed from last year. Custom dance floor and bar wraps have been the most popular for weddings, Massey said, as are partial tent wraps. “The most popular tent wrap is wrapping the gable end of the tent,” she said, adding, “We also offer decals for sidewalls.”

Decal Doodle was also recently hired to create an entire carnival-inspired event for the juvenile Mardi Gras court in Mobile, AL. “We designed and printed an 8-ft. backdrop for the stage, a custom façade entrance, signs for carnival games and more,” Massey said. For some events, she said clients want collateral items to take with them, including T-shirts, banners, vehicle wraps and other signage.

Print Proofs

“We are able to be more creative with an in-house printer,” Massey said. “When outsourcing, you lose the ability to test and get creative with different print projects.”

When SOHO added their printer, their intention was event branding, but over the last year and a half, the printer has opened doors to many different opportunities. “We’ve moved from a vinyl company to a full-service print shop.” Massey said. “This has taught us that the opportunities are endless in the printing world.”

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General Formulations Announces New Southeast Regional Sales Manager

Formulations
General Formulations Southeast Regional Sales Manager David “Doc” Clampitt.

General Formulations, a leading manufacturer of Pressure Sensitive Films, has announced the addition of David “Doc” Clampitt as the new Southeast Regional Sales Manager.

Prior to his new role at General Formulations, Clampitt held a variety of positions in industry leading distribution companies including Florida Graphics Supply Inc., and Mac Papers. While at these companies, he served in several key strategic roles including General Manager of Florida Graphics Supply Inc. and Purchasing Manager Wide Format and Graphics for Mac Papers.

Working under the guidance of the Vice Presdient of Sales Scott Spagnolli, Clampitt will be responsible for managing all sales activities in Alabama, Florida, Georgia, and Mississippi.

“Doc’s industry knowledge, relationships, and extensive background working with key printers and our products will be a huge asset for General Formulations,” said Spagnolli. “We are extremely excited to have Doc in his new role and part of the GF Team.”

“I am very excited to be a part of the General Formulations team,” said Clampitt. “I have always been a huge supporter of General Formulations media and I look forward to being a part of growing the brand and the products in my region.”

—Press Release

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Published first here: https://www.signshop.com/industry-appointments/general-formulations-new-se-reg-sales-mgr/