General Formulations Announces a Global Rebrand

General Formulations (Sparta, MI) has announced a rebrand of the company, which dates to 1953, into two main product categories: GF Print Solutions and GF Cut Solutions.

“GF Print Solutions encompasses all print engines, from our legacy Commercial Offset and Screen materials to options for Wide Format Digital, and our new Narrow Format Digital offerings for Production Print devices,” per a statement from the company.

“These proven application solutions give you confidence and continuity allowing cross-platform use of print products with the same film, adhesive, and liner, regardless of your print method.”

“GF Cut Solutions include those materials designed for everything from high-speed plotters to sheet-fed craft cutters and is made up of materials like sign vinyl and paint mask films,” also per the statement. “As with GF Print Solutions, these are built for the end-use application and have the flexibility to be used across multiple cutter types.”

“It’s truly an exciting time for General Formulations,” stated Lisa Humrich, vice president, marketing & product development. “We have been consistently living this message and mission for years, with an incredible team, and the widest range of solutions in the industry. It’s time to make it clear and get the word out with a new look and feel.”

For more information, visit

The post General Formulations Announces a Global Rebrand appeared first on Signs of the Times.

Published first here:

Published by

Anaheim Signs

Orange County Sign Company providing, Lighted Building Letters, 3D Building sign letters, Custom Business Signs. A California Electric Sign Contractor #490521 Since 1982. Contact Us Today! Anaheim Signs 18571 E. Tango Ave. Anaheim California 92807 (714) 270-0322

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s