You and Your Management Style

9. What is your gender?

LARGEST COHORT. More than 89% of the men surveyed are white, 39% are between 60-70 years old, 37% have an undergraduate degree, more than 31% are conservative, but 47% keep their political preference hidden.

10. What is your political preference?

ON THEIR SLEEVES. Very conservative respondents, only 11% of the total above, keep their political preference hidden from their customers the least, with nearly 28% of that number willing to let it be known.

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11. Do you keep your political preferences hidden from your customers?

12. What’s your race or ethnicity?

Asian
2%
Black or African-American
0%
Hispanic, Latino or Spanish origin
1.5%
Native American or Alaska Native
1%
Native Hawaiian or Pacific Islander
0.5%
Middle Eastern or North African
0%
Multiracial
1%
White
88%
Prefer to self describe (please specify)
5%
Prefer not to answer
1%
UNDER-REPRESENTED. Unfortunately, none of our respondents identified as Black or African-American or as Middle Eastern or North African.

13. How old are you?

Under 20
0%
20-29
2%
30-39
9%
40-49
16%
50-59
30%
60-70
36%
Over 70
7%
OLD SCHOOL? More than 72% of respondents are seasoned professionals at 50 or older.

13. What is the highest level of your education?

High school graduate
10%
Trade school training/certification
7%
Some college or community college
30%
Undergraduate college degree
35%
Graduate school degree
15%
Other
3%
NEW SCHOOL. Respondents answering “other” include a post-grad J.D., one with some graduate business courses, one CPA, one GED and one who didn’t graduate high school.

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14. On a scale of 1 to 10, where 1 is “very pessimistic” and 10 is “very optimistic,” how would you rate the outlook for the following?

15. Do you (still) …

WHAT?! Which is harder to believe — 11% still use faxes or anyone accepts cryptocurrencies?

16. What will be your No. 1 priority this year/for the next 12 months?

Growth
26%
Boosting profitability
38%
Bringing in new technology
3%
Clearing old inventory
1%
Cutting expenses
2%
Surviving
11%
Preparing to exit the business (succession, retirement, etc.)
14%
Other
5%
TO-DO LIST. Mentioned within “other” are hiring, relocating, maintaining tech and growing sales, completing shop renovations and “only [taking] on jobs I enjoy.”

17. What was the most inspired thing you did to win a sale?

  • Drove five hours through a snowstorm to keep a promised delivery date.
  • Spent three hours on a tradeshow floor (pre-event setup) helping a non-client install their vinyl that was shipped to them. Have since earned several jobs from them.
  • Once brought an entire pylon sign on a trailer to a ZBA meeting at night so they could come out to the parking lot to see how push through acrylic letters illuminate.
  • Drank thousands of dollars worth of beer to get a local brewery account.
  • Built a bridge graphic plan from design to installation over six lanes of busy traffic.
  • Offered to make it free if it didn’t boost sales.
  • Flew 615 miles to hand deliver the proposal myself.
  • Threw in a couple of hunting rifles.
99% PERSPIRATION. Long trips, sometimes through bad weather are among our respondents’ most inspired efforts, though it’s worth noting that a fair number took exception — some rather indignantly — feeling they should not have to do anything inspired because they always produce excellent signwork.

The post You and Your Management Style appeared first on Signs of the Times.

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Anaheim Signs

Orange County Sign Company providing, Lighted Building Letters, 3D Building sign letters, Custom Business Signs. A California Electric Sign Contractor #490521 Since 1982. Contact Us Today! Anaheim Signs 18571 E. Tango Ave. Anaheim California 92807 (714) 270-0322 https://anaheimsigns.com

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