QUESTION:
Do you text your customers?
Yes: 79%
- Depends on the customer. This is determined during the discovery process. — Adam Brown, Sign Effectz, Milwaukee
- Some customers prefer text contact and we have found they are more responsive and less dismissive than if we email. — Kurt Stoner, Stoner Graphix, Hummelstown, PA
- Only on their request. Usually communicate by email. — Jan Tigrett, Tnt Signs & Graphics, Wichita Falls, TX
- Some of my clients are very busy and on the road a lot. They prefer we text instead of email. Those clients will text photos, arrange meetings, place orders, etc., all through text. — Mieke Myrick, Front Range Signarama, Westminster, CO
- As little as possible. Trying to keep work at work and not use my cell phone. — Levi Wilner, Extreme Graphics, Alamosa, CO
- I’ll text a drawing and quote sometimes. — Josh Kuper, Kuper Signs, Greer, SC
- Because I have to respond to them. I loathe texting customers about projects. I much prefer … emails or just a phone call. — Frankie Markasovic, Graphic Image Corp., Orland Park, IL
- Only when necessary. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO
No: 21%
- I’m too old school with my thinking. Texting my clients is too informal and personal. If they text me, then I will text back. I need an invitation. — Steven Carpenter, Archetype, Minneapolis
- No situation involving signage at my level requires that my customers have 24/7 access to me. — Jake Zani, Rule Signs & Graphics, Randolph, VT
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QUESTION:
How quickly are you generally starting on new orders placed right now?
| Immediately to 2 days |
|
29%
|
| 3 days to 1 week |
|
41%
|
| Between 1 and 2 weeks |
|
19%
|
| Between 2 and 4 weeks |
|
9%
|
| Longer than a month |
|
2%
|
QUESTION:
How quickly do you anticipate starting on new orders by spring (March 20)?
| Immediately to 2 days |
|
20%
|
| 3 days to 1 week |
|
40%
|
| Between 1 and 2 weeks |
|
25%
|
| Between 2 and 4 weeks |
|
9%
|
| Longer than a month |
|
6%
|
What’s the Brain Squad?
If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.
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