The Morton Salt sign that has become a fixture of Chicago’s skyline will be redeveloped as part of the building’s conversion into a music venue, Block Club Chicago reports.
While the site is locally registered as a landmark, preservationists say the makeover can go forward.
Morton has not provided an image of what the new sign will look like. (The rendering above was created by the Chicago Department of Planning and Development.) In a news release, Morton said the roof and sign enhancements will modernize the brand.
“The updated logo features a fresh and friendly font, while maintaining the qualities of the original word mark, specifically the bold, all-caps type style,” the company said. “In addition to the word mark, the company updated its Morton Salt Girl icon as part of its brand refresh.”
Read more at Block Club Chicago.
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