AkzoNobel Automotive and Specialty Coatings (Troy, MI) has renamed its sign finishing business from Sign Finishes by AkzoNobel to Grip-Gard, the long-standing name of AkzoNobel’s sign finishing product line.
The brand refresh includes a new visual identity, color palette and typography that will be rolled out over the coming months.
Grip-Gard cans will be modified with redesigned labels that incorporate a color-coding system. Also, AkzoNobel recently launched a revamped website for the Grip-Gard brand with improved functionality for mobile devices.
For more information, visit grip-gard.com.
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